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The Latest

10 New Soft Baits From ICAST 2026 Worth Watching
Gear
10 New Soft Baits From ICAST 2026 Worth Watching
Urchin baits generated much of the buzz at ICAST 2026, but they weren’t the only new soft plastics worth watching. These 10 introductions include finesse worms, swimbaits, forage imitators and designs built specifically for forward-facing sonar.
How a 20-Year-Old Japanese Bait Took Over ICAST 2026
Fishing
How a 20-Year-Old Japanese Bait Took Over ICAST 2026
KUIU ICON 6 Review: Does the Redesign Deliver Where It Matters Most?
Gear
KUIU ICON 6 Review: Does the Redesign Deliver Where It Matters Most?
Aaron Lewis Reveals the Wake-Up Call Behind 'Give My Country Back'
Music
Aaron Lewis Reveals the Wake-Up Call Behind 'Give My Country Back'
Best Hydration Systems for the Outdoors: An Expert Guide
Gear
Best Hydration Systems for the Outdoors: An Expert Guide
Best All-Around Bass Fishing Rod: A Buyer’s Guide
Fishing
Best All-Around Bass Fishing Rod: A Buyer’s Guide
Why Wild Game Finally Went Mainstream
Food & Drink
Why Wild Game Finally Went Mainstream
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Buy the July-August Issue
USA 250: Grit, Glory & the Stories That Define Us
From Dakota Meyer and Tim Montana to WWII pin-ups, whitetail legends, and a Revolutionary War road trip, this issue celebrates 250 years of the American story.