Chad Schearer

Cameron Willis is Head of Digital Strategy at Hook & Barrel, overseeing digital growth, editorial systems, search strategy, and audience development across hookandbarrel.com. A journalist, editor, and digital publishing strategist with more than 10 years of experience, he has led site recovery operations, managed high-volume publishing teams, and helped grow digital audiences across media brands reaching millions of readers. With professional experience across the UK, Europe, the UAE, and the United States, Cameron brings an international perspective to Hook & Barrel’s digital evolution. His work combines traditional editorial standards with modern digital strategy, including organic search, Google Discover, technical SEO, content architecture, editorial quality, and emerging AI citation visibility. A journalism and digital journalism graduate, Cameron focuses on authoritative, audience-first content built around original reporting, expert sourcing, clear structure, and long-term reader trust. At Hook & Barrel, his work spans outdoor lifestyle, hunting, fishing, adventure, travel, culture, gear, food, fitness, and industry-led storytelling.