Hook & Barrel Editorial Standards and Commercial Relationships
Hook & Barrel is an outdoor lifestyle publication built around hunting, fishing, firearms, food, travel, conservation, culture, and the modern outdoorsman. Our readers trust us because we value accuracy, transparency, field experience, and editorial integrity.
Editorial Independence
Hook & Barrel’s editorial content is created, assigned, edited, and published by our editorial team. Our writers, editors, photographers, and contributors are experienced outdoorsmen and women, industry professionals, and storytellers who are expected to report honestly and accurately.
Commercial relationships do not determine our editorial opinions, test results, ratings, reviews, or recommendations. When we cover a product, person, brand, destination, or experience editorially, our conclusions reflect Hook & Barrel’s judgment and editorial standards.
Commercial Relationships
Hook & Barrel works with selected commercial partners across articles, videos, newsletters, social media, print features, events, and other forms of content.
These relationships may involve financial support, advertising, product access, industry access, travel opportunities, technical information, imagery, or collaboration with a featured brand.
Where a relevant commercial relationship exists, it will be disclosed clearly. On the Hook & Barrel website, applicable content may carry the label Commercial Partner, accompanied by further information explaining the nature of the relationship.
A commercial relationship does not entitle the partner to a favorable opinion, rating, recommendation, or review.
How Commercial Relationships Are Disclosed
Relevant commercial relationships will be disclosed clearly and visibly. Whenever practical, the disclosure will appear:
- At or near the beginning of the article;
- Within email, social, video, or print placements where the content appears;
- In language readers can understand;
- Before a reader is likely to engage with or rely on the content.
Reviews and Product Coverage
Hook & Barrel may receive products, product loans, advance access, travel opportunities, technical support, or experiences for editorial consideration. Receiving access does not guarantee coverage, inclusion, endorsement, or a positive review.
Reviews and recommendations must reflect the honest assessment of the writer, tester, editor, or contributor. Commercial relationships, affiliate relationships, complimentary products, travel, or other material connections will be disclosed where applicable.
No company may purchase a favorable test result, rating, editorial conclusion, or recommendation.
Affiliate Links
Some Hook & Barrel content may contain affiliate links. If a reader purchases through those links, Hook & Barrel may earn a commission at no additional cost to the reader.
Affiliate relationships do not control our editorial judgment, product selection, test results, or opinions.
Questions
Questions about this policy may be directed to:
Hook & Barrel Magazine
editor@hookandbarrel.com
