Niki Morrison
Hook & Barrel Director of Marketing and PR
Niki Morrison is Director of Marketing at Hook & Barrel, leading brand strategy, creative direction, and video production across the media portfolio. She holds a Bachelor of Fine Arts and has over a decade of experience across public relations, graphic design, project management, and advertising.
A Texas-commissioned personal protection officer and founder of Sure Shots, a women’s firearms club and print magazine, she has worked in the firearms industry since 2011. Her writing focuses on shooting, gear, and outdoor lifestyle, grounded in hands-on field experience.
She has appeared as a subject matter expert on ABC News Nightline, CNN’s Erin Burnett OutFront, Carbon TV, American Guns, and other regional broadcasts. She also writes independently at travelandadventurewriter.com, covering travel, adventure, and the outdoor lifestyle.
Expertise:
Shooting, travel, food and drink
Location:
Texas
What the outdoors mean to Niki:
The outdoors are where I feel most like myself—especially in the mountains. There’s something about the scale, the air, and the quiet that never gets old. Whether it’s a well-planned hike, a long weekend in a great camp setup, or just taking in the view, I’m always drawn back to that mountain lifestyle. It’s beautiful, grounding, and where I feel most at home.
