Niki Morrison
Hook & Barrel Director of Marketing and PR
Niki Morrison is Director of Marketing at Hook & Barrel, leading brand strategy, creative direction, and video production across the media portfolio. She holds a Bachelor of Fine Arts and has over a decade of experience across public relations, graphic design, project management, and advertising.
A Texas-commissioned personal protection officer and founder of Sure Shots, a women’s firearms club and print magazine, she has worked in the firearms industry since 2011. Her writing focuses on shooting, gear, and outdoor lifestyle, grounded in hands-on field experience.
She has appeared as a subject matter expert on ABC News Nightline, CNN’s Erin Burnett OutFront, Carbon TV, American Guns, and other regional broadcasts. She also writes independently at travelandadventurewriter.com, covering travel, adventure, and the outdoor lifestyle.
Expertise:
Shooting, travel, food and drink
Location:
Texas
What the outdoors mean to Niki:
The outdoors are where I feel most like myself—especially in the mountains. There’s something about the scale, the air, and the quiet that never gets old. Whether it’s a well-planned hike, a long weekend in a great camp setup, or just taking in the view, I’m always drawn back to that mountain lifestyle. It’s beautiful, grounding, and where I feel most at home.
Articles by Niki Morrison
Destinations
Flathead Lake Lodge: Inside Montana’s Choose-Your-Own-Adventure Retreat
A third-generation family legacy pairs Western hospitality, understated luxury and an endless menu of outdoor experiences in Big Sky Country.
Lifestyle
F. A. Porsche: The Hunter Behind the Porsche 911
Before F. A. Porsche created the 911, he grew up hunting in the Austrian Alps. At Heuberg estate, nature, family and function shaped his life and design.
Gear
PECOS Table Review & Range Test
Rock-solid stability, endless customization, and rugged construction make this one piece of outdoor gear built to stand the test of time.
Shooting
Collaboration
Langdon Tactical CZ P-09 F Nocturne Review: Tested at 25 Yards
The Langdon Tactical CZ P-09 F Nocturne elevates an already great pistol with a superb trigger, custom refinements, and a Holosun EPS-RD-6 optic.
Shooting
Taurus
Inside the Record-Breaking Career of Champion Taurus Shooter Jessie Harrison
Champion shooter Jessie Harrison was always destined for greatness, just like her dad.
Food & Drink
Tasting Winchester's New Kentucky Straight and Double Oaked Whiskeys
Hook & Barrel reviews Winchester’s new Kentucky Straight and Double Oaked Bourbons, exploring how the iconic American brand’s 150-year legacy translates into the whiskey world. From smooth cocktail-ready character to richer double-oaked complexity, we taste both new offerings and share a favorite bourbon cocktail recipe to try at home.
Gear
Mother’s Day Gifts Guide 2026: Stylish, Practical Gifts For Outdoorsy Moms
For the Outdoor Moms we couldn't live without—our Mother's Day Gift Guide is crammed full of special surprises.
Music
How Lakeview Is Taking Rock Country Global One Show at a Time
From global tours to festival stages on the beach, Lakeview is pushing rock-country into new territory one high-voltage show at a time. [Photo by Thomas Crabtree]
Shooting
Springfield Armory
Julie Golob: Ultimate Shooting Tip & Why She Shoots the Springfield Echelon 4.0FC
Competitive shooter Julie Golob discusses self-discipline, competing, and the Springfield Armory Echelon 4.0FC.
Music
Country Thunder Music Festival: Where the Road Meets the Wild
Here's a special H&B behind-the-scenes look at the 33rd Country Thunder Music Fest!
