Niki Morrison
Hook & Barrel Director of Marketing and PR
Niki Morrison is Director of Marketing at Hook & Barrel, leading brand strategy, creative direction, and video production across the media portfolio. She holds a Bachelor of Fine Arts and has over a decade of experience across public relations, graphic design, project management, and advertising.
A Texas-commissioned personal protection officer and founder of Sure Shots, a women’s firearms club and print magazine, she has worked in the firearms industry since 2011. Her writing focuses on shooting, gear, and outdoor lifestyle, grounded in hands-on field experience.
She has appeared as a subject matter expert on ABC News Nightline, CNN’s Erin Burnett OutFront, Carbon TV, American Guns, and other regional broadcasts. She also writes independently at travelandadventurewriter.com, covering travel, adventure, and the outdoor lifestyle.
Hunting
Into the Blind: A Newbie's First Duck Hunt
Experience the thrill of Niki Morrison's first-ever duck hunting experience in the rice fields of El Campo, Texas.
Celebrities
Valentina Shevchenko Goes a Few Rounds With Hook & Barrel
Learn about the wild journey of Valentina Shevchenko, the UFC Women's Flyweight Champion & accomplished martial artist.
Entertainment
Musician Jonah Kagen on Van Life
Jonah Kagen sat down with Hook & Barrel Magazine to talk music and living life on the road in an airstream trailer.
Trophy Room
Kaitlyn Lowes-Frosch Q&A: From Horseback Hunter to Sports Illustrated
Horseback hunter Kaitlyn Lowes-Frosch talks all things outdoors, growing up in Texas and a Sports Illustrated dream come true.
Lifestyle
Bulls, Boots & Big Names: H&B Mag Celebs Take Over the PBR World Finals
From heart-stopping rides to larger-than-life personalities, our crew hit AT&T Stadium for one of professional bull riding’s biggest nights.
