Today, Born Primitive Outdoor launches a new collaboration with Mossy Oak Bottomland for some of the company's most popular pieces of hunting apparel.
The Bottomland camo pattern was born in the whitetail woods of the South and has been trusted by hunters for nearly four decades. Now, in partnership with Born Primitive, it proves itself just as capable in the high country. This product drop delivers technical gear that carries that same Bottomland heritage into the mountains, and that's built for the early season hardwoods or the toughest western terrain.
A Legacy That Started in the Dirt
In 1986, Toxey Haas set out to design camouflage that didn’t just break up a hunter’s outline but blended seamlessly with the natural world. He pulled bark, leaves, and dirt from the Mississippi woods, pressed them into a pattern, and Mossy Oak Bottomland was born.
What started as a tool for whitetail hunters in the South quickly became more than camo; it became a badge of authenticity. Over the decades, Bottomland has grown into a lifestyle statement, something you see not just in deer stands and duck blinds, but adorning hunters in their everyday life so they can carry that heritage with them wherever they go.
Bottomland Moves West
For years, Bottomland was synonymous with the hardwoods and river bottoms of the Southeast. But a new generation of hunters carried it west into big-game country.
Brands like Marsupial Gear and Mystery Ranch have proven that Bottomland isn’t bound by geography. Whether you’re in Montana’s high country or the desert canyons of New Mexico, the pattern’s natural tones work just as well as they do in the oaks and pines of its birthplace.
Born Primitive Outdoor has always taken a no-frills approach to gear. Every piece is designed to meet the demands of hunters, backpackers, and anyone who lives outside. Durability and function come first.
While most western hunting clothing companies spend years developing their own camo patterns, Born Primitive chose a different route. Why reinvent the wheel when one of the most legendary camo patterns already exists? Mossy Oak Bottomland earned its place in history. It is trusted by generations and it works, whether you are bowhunting whitetails in Virginia or chasing elk in the Rockies.
The Born Primitive Outdoor / Mossy Oak Bottomland Lineup
This first drop with Mossy Oak Bottomland delivers performance-driven gear that carries the weight of heritage into the mountains.
Frontier Pants – Light and Heavy (Men’s and Women’s)
The Frontier Pant comes in both light and heavy versions to cover the entire season. The light pant breathes on early-season stalks while the heavy adds durability and warmth when the temperatures drop.
Both feature an athletic cut, durable stretch fabrics, and reinforced stress points. These are technical pants built to grind, not sit in a gear bin.
Quiver Half Zip
The Quiver Half Zip is a true workhorse layering piece. Lightweight but warm, it vents heat when you’re climbing and locks it in when you’re glassing on a ridge.
Thumbholes and a streamlined fit make it versatile inside any layering system. With Bottomland, it becomes a go-to mid-layer that ties tradition to modern performance.
Sun Shirt 2.0
Long days in the high country demand protection. The Sun Shirt delivers UPF-rated coverage with a breathable, moisture-wicking build. It’s the kind of piece you forget about until you realize it has kept you shielded from the elements all day.
It's perfect for scouting trips, glassing sessions, or just repping Bottomland when the sun is beating down.
Quiver Beanie
A beanie is simple, but not all are created equal. The Quiver Beanie is soft, low profile, and warm without the bulk.
Whether it’s stuffed in your pack as backup or pulled on when the temperature drops at camp, it’s the kind of small piece that ends up getting used more than anything else.
A Collaboration That Makes Sense
This collaboration is about authenticity, not hype. It pays respect to the heritage of hunting while building gear that can handle the harshest environments. It is technical clothing tough enough for the mountains while carrying the same legacy that started in the dirt almost 40 years ago.
The Director of Born Primitive Outdoor, Aron Snyder, put it best: “Heritage and innovation don’t have to be separate. They’re stronger together.”
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